While this may appear as a bit of "tooting-your-own-horniness" (I know, I know), it's actually a tool to get people to the site through the search engines (hence my name and "SmartMoney" in the title).

I had a pleasant phone interview with journalist, Anne Kadet a couple of months ago about the site and the eyeglasses industry in general. She wrote up her piece which apparently is on the last page of the April issue of Smart Money Magazine. I'm mentioned, but the site isn't named.

That's a drag (and a bit of a gaffe I think). I read at length about effective usability of media and while this is a print publication, wouldn't it have been more user-friendly (and useful) to just provide the link? A pet peeve.

I tried to get a copy at the local bookstore today, but they're still showing the March issue.

As always, I'm hoping to build the community here and get as many user reviews as possible. I truly think we can shape the tide that brings all of the online eyeglass retailers to even higher levels of quality and service, and cut into the rampant gouging of the mall retailers. We already are making a dent.

If you're finding us because (or even in spite) of the Smart Money article, welcome and check out the retailer ratings/reviews above. They'll get you what you need to know to make an informed -- and thrifty -- decision.