It's been quite awhile since a retailer approached me with a different approach -- and more importantly a different inventory filled with so many name brand frames.

We're entering a time where it appears that most of the sites have begun to bleed into each other a bit, each borrowing what they assume is working well with the competition. This isn't necessarily a bad thing for consumers looking for a good deal as much of this change has been focused on efficiencies and competing on price.


Eyeglasses123 is also competing on price, but there is a difference. They carry a large selection of designer frames at the lowest prices I've found online. Each week I get a couple of emails asking where to find a specific frame online. Up until now, I've pointed people towards FramesDirect or BestBuyEyeglasses as they've each done a decent job at lining up massive selections of designer frames at less than designer prices.

I randomly chose a couple of frames from Eyeglasses123 and searched the other two sites. Here is what I found:

Eyeglasses123	FramesDirect	BestBuyEyeglasses
$120.00	$153.00	$162.99

Eyeglasses123	FramesDirect	BestBuyEyeglasses
$88.20	$144.88	$104.99

It's been difficult to get an "apples-to-apples" comparison for online eyeglasses at the discount level, but this is it. A pretty remarkable price differences for genuine name-brand eyeglasses. But don't forget...


There is no comparison. If you want to order current name brands online, this is now the place to go.

Eyeglasses123 doesn't have the breadth of selection that BestBuyEyeglasses has, but they whip them on price -- and the selection of designer frames is excellent, easily the best in the discount class. They're not closeouts either, if you're looking for something from a more recent season.

Not interested in name brands? Eyeglasses123 offers a number of nice collections of house brands that will satisfy many of you looking for something different. For me their bold Vintage eye-wear priced between $38 and $78 hits the mark. They're not the cheapest for the generics, but they're certainly the cheapest for brands like Georgio Armani, Gucci, Burberry, Hugo Boss, Claiborne and dozens more.

The site is designed very well, starting with the search and filtering. Drilling down into the collection will present you with a manageable selection to choose from, and save you from extreme choice paralysis. Filter by gender, price, shape, material and more. It's fun to shop for eyeglasses -- even more so when you don't have to scroll through pages of styles you're not interested in!

They're located in the United States which will cut down on delivery times and ease returns. The return policy is decent as well -- 14 days after delivery for any reason, and they'll pay return shipping if the item is defective or damaged.

I ordered and received a very nice pair of eyeglasses from Eyeglasses123 and will have the full review up in the next couple of days.

Take a look and see if they fit your needs.