I'd be delusional if I thought people were coming to the site to read my random musings on the world optometric. People come to the site (trip over it?) searching for options to spending hundreds upon hundreds of dollars on their eyeglasses.

I wanted to highlight the "focus" of the site (pun intended).

To that purpose, I'm promoting the reviews and the links to the forums to the top of every page. I've been reading some web usability books for the ol' job and am recommitting myself to getting the stuff that matters in the hands of those looking for it in more efficient ways. This being a hosted blog, I'm hamstrung a bit, but I think I'll be able to find decent compromises with the system.

The "stars" are based on personal and member reviews and experiences. Each month or so, I comb the message boards and my personal emails and come up with a tally for each of the retailers above. I'll be adding to the list as new retailers bubble to the surface in this increasingly crowded and confusing space.


I appreciate all of the email and the stories I get to read each and every day. They are the heart of the site, so keep 'em coming!

Thanks again for all of your support!