Do I want to see the end of traditional optical stores? If by "traditional", we're talking about $50-$80 anti-reflection coatings and 1000% frame markup, then yes. Do I want to wait two weeks for my glasses to come from Pakistan? No. Who does? There is a happy medium. I'm sure someone has found it too. There is a small store somewhere with a two-day turnaround on well-made, inexpensive, and stylish eyeglasses. I have a hope that this may be the wave of the future.
Is there room for the high-priced boutique? Absolutely. There will always be people with more money than sense or charitable inclination.
Labels: boutique, charity, markup, optical store
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