It's been a while since the last time I've taken a step back to see how the online eyeglasses market has progressed. There have been a number of very noticeable changes to me in the past year or so.
First, there are fewer big sales happening, which makes me think that things are starting to settle down a bit. The big boys have found their places and a number of the smaller places have either closed up shop or are struggling to keep the lights on.
Another of the trends I've been seeing is that there seem to be fewer problems overall. There was a time when I'd be working with at least a half-dozen people a week to answer questions and get issues ironed out. Those numbers have dropped while the orders have increased. We're definitely seeing many more repeat customers now, and the ones who've had success are bringing the word of online eyeglasses to their friends and families -- and sharing the knowledge they've gained in the process.
One of the things I'm most impressed with in the past twelve to eighteen months is the entry of Warby Parker. It's nice to see some style and class come to the market in the mid-price range. Their site is beautiful and they even offer a monocle if you happen to be Colonel Klink.
All in all, it's a quieter, safer period we're in -- much less wilderness -- but I'd kill for some big deals once in a while.
What are your thoughts?